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The clothes company Billionaire Boys Club was set up by musician Pharrell Williams and Japanese music producer, DJ and clothes designer Nigo. The Billionaire Boys Club brand was founded in 2005 and has been producing high end urban clothing a similar style to Nigs previous project BAPE. The clothing produced by Billionaire Boys Club is also a mixture of urban meets counter culture with its nod to cartoon characters and the influence of Japanese street fashion with its distinct groups and style.

Billionaire Boys Club 2 Distinct Styles

The company is split into 2 different areas, Billionaire Boys Club and Ice Cream which have different icons an astronaut for Billionaire Boys Club and of course an Ice Cream for the Ice Cream brand. The icons feature heavily in their respective ranges and are instantly recognisable as is the capital B that also adorns the Billionaire Boys Club clothes and accessories.They sell a wide range of products all with the same urban feel to them; the range consists of hoodies, baggy shorts, t shirts and many other items that fit into street style. The designs are limited edition which helps to justify the high prices of the items because they are a more exclusive range with a high turnover of products.

The colours are typically bright and exciting because if you are going to be buying from this range you are going to want to be standing out from the crowd. There is a heavy influence of camouflage prints and a general army nod; it is interesting how this type of clothing has become the counter culture when in many ways it represents the mainstream and the conventional. Both Pharrell and Nigo enjoy being controversial and the company style and ethos reflects this attitude.

Billionaire Boys Club Accessories for the urban Gentleman

Pharrell is well known for his style and his use of accessories especially his penchant for trucker caps so it is no great surprise that the company has a substantial range of trucker caps. The designs range from a simple cap with a B through to sundae and Ice creams of course. The other style that features heavily is the beanie and bobble hat which is another item that is strongly associated with youth and street clothing and culture.They change their range around a lot so they are definitely seasonal and produce a wide range of different clothes for you to choose from all year round. The creators wanted there to be a fast paced turn around with each collection to ensure the exclusivity of the brand and the sense of belonging to a boys club through wearing the clothes.The overall style is very similar to the style of Pharrell himself a combination of street and preppy with the use of strong colours. He is frequently pictured wearing clothes from the range too because he has like many new wave fashion entrepreneurs created clothes that he would want to wear on a daily basis like Liam Gallagher%u2019s latest venture Pretty Green.So if you like your clothes original or know someone who does this would be the perfect range to start buying into.